Dissemination & Utilization

Field demonstrations, food demonstrations and field days directly with and to farmers.

These will include:

  • Practice and principles of conservation agriculture, including training in safe handling of herbicides

  • Field plot demonstrations and associated field day events to promote QPM varieties, nutritional benefits and utilization involving men and women farmers, development Agents, government officials, seed companies, NGOs (including women’s groups), the food Industry, home economists and health extension officers.

  • Side-by-side field plot demonstrations of QPM and non-QPM maize genotypes under best management practices at farmer training centers (FTCs) and roadside farmers’ fields including female farmers in the establishment and demonstration of QPM varieties.Poultry feeding demonstrations to women and men at FTCs comparing effects of QPM and non-QPM on chick growth

  • Field days at best demo plots targeting female and male community members to compare agronomic performance of QPM and non-QPM varieties, and to convey health and nutrition messages illustrated using poultry feeding demonstrations.

  • Cooking demonstrations of how to incorporate QPM in new and traditional food preparation

Mass media

Organize and facilitate media (radio, television, print) coverage of the events above, with particular emphasis on radio, and customised participatory radio campaign: radio remains the most trusted and most utilized communications medium in rural Ethiopia. Nearly all smallscale farmers have access to radios. NuME uses both government and community radio stations, broadcasting in appropriate local languages. The radio campaign is being conducted in collaboration with Farm Radio International.

How-to guides

Produce and disseminate training materials (manuals, guides, bulletins, pamphlets, DVDs and other audio-visual materials) on best QPM technology packages for development agents and farmer training centres.

A Guide to the Technology and Its Promotion in Ethiopia



The NuME Project is funded by Global Affairs Canada.